McHale Marketing Design

McHale is a leading international manufacturer of specialist agricultural farm machinery.

As an in-house designer / videographer I was responsible for the ongoing design of brand and marketing collateral showcasing McHale’s product ranges to a broad audience, both at home and overseas.

Collaborating with the Sales and Marketing team I devised a suite of brochure assets that would easily guide the reader through the individual ranges, clearly highlighting key features on every page. I achieved this through the use of engaging, high-resolution imagery which I art directed and then photographed on location. The final result is clean and accessible with a strong typographic emphasis and vibrant, impactful imagery used throughout.

Instead of relying on stock photography, I set about art-directing and producing a comprehensive suite of custom brand photographic and illustrative assets.

As well as creating production-ready print files, I worked with our team of translators so the brochures can be used by our sales teams across the globe.