McHale Product Films

McHale is a leading international manufacturer of specialist agricultural farm machinery.

As part of McHale’s digital evolution, I developed a series of digestible and shareable films to highlight key features and new products to a broad, online audience. With the aim of bringing the entire video production process in-house on a reasonably small budget, I sourced and operated the cameras, gimbal, drone, audio and auxiliary production equipment on all shoots.

I spearheaded the process from the storyboard shot-list to refining the final output. I worked with the marketing team to scout and schedule location shoots, liaising with farmers and dealers ahead of time to ensure a smooth shoot.

I handled all primary gimbal camera work as well as action cam set-up and drone flying. Back in the studio I managed all post-production work: grading, editing, motion graphics, audio production and final rendering for publishing.