McHale Customer Testimonial Films

McHale is a leading international manufacturer of specialist agricultural farm machinery.

As part of McHale’s digital evolution, I directed a series of customer testimonial films to introduce new voices and perspectives on the McHale product range. As part of a strategy to engage a broader online audience and expand our range of video content, I interviewed a selection of owner-operator farmers, large farm managers and contractors across Ireland to learn about their experiences of the McHale brand and products.

I worked with our distribution network to identify suitable candidates, with compelling narratives that would resonate with our online audience. Endeavouring to create a relaxed filming environment for the mostly first-time interviewees, I used a non-invasive stationary, two-camera set-up. 

Back in the studio I managed all post production work: grading, editing, motion graphics, audio production and final rendering for publishing.