McHale Trade Show Collateral

McHale is a leading international manufacturer of specialist agricultural farm machinery.

As a visual designer with McHale, I worked as part of a nimble marketing team to build out the brand’s 2019 Agritechnica Indoor Exhibition booth.
Agritechnica is the World's leading trade fair for agricultural innovation and all the leading companies in the sector show their products and services there. It was essential that our design stood out at a show with hundreds of competitor products present.